To dating magazine
Erin swiped right and, to her surprise, it was a match. On Bumble, women have 24 hours to make the first move once two people both swipe yes to one another. In Erin’s mind, he had thousands of messages from thirsty women and she had to use her wit to stand out.
With the clock ticking, Erin quickly thought of a clever introduction: “Why am I not surprised that you’re a Scorpio? A part of her still assumed it was a fake profile so she went into online detective mode.
If Bumble isn’t to blame for giving thousands of Travis Barker fans a 24-hour panic attack, is it ethical of a celeb to dangle a dating carrot in front of women on Bumble Date without the intention of actually dating?
I interviewed several women in Los Angeles who regularly match with celebrities, most of whom have never even gotten past the chat phase and some who’ve never received a single message back after a mutual match.
Yet in terms of collaborations like Barker and Bumble’s, she believes “it should be clear that it’s a paid promotion.”Whether driven by the brands, dating apps, or celebrities themselves, it’s clear that the line between love and promotion has already been blurred.
The best advice that I can give as a dating coach is to proceed with caution.
“As a company, we love to engage our users in an authentic way that adds value to their Bumble experience.”The spokesperson continued, “It wasn’t an in-app promotion.
Love at first swipe is risky – especially with a celebrity.