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Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.You won’t see anyone you’re already friends with on Facebook, nor will you see people you’ve blocked.
As Facebook announced in May, users will create separate profiles just for the Dating service.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.
That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.
If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.