Ads dating online personal
Personal ads went mainstream in the early 20th century, with expectations at a much lower level than their earlier incarnations.
Many of the postings were simply calls for friends or pen pals, becoming especially popular among single servicemen, called "lonely soldiers," during World War I."At that time advertising for pals or for lonely soldiers was fashionable and contemporary — something done by those who were, as they put it in their ads, 'bohemian and unconventional,'" Cocks said.
Internet sites tend to favor older singles, many of whom turn to the technology after a divorce or traditional forms of courtship have failed, Cocks said."Someone from an Irish radio station asked me whether the essence of all Internet dating ads was 'Loser seeks Winner,'" he said, "but I think those opinions are really those of younger people, [such as] those under 30 who see no need for Internet dating.More and more elements of people's lives, including love, have gone online in the last few years, and self-promotion on the Internet in general is now just a fact of life."Short self-descriptions aren't only the preserve of Internet daters, they are also the essence of things like Facebook and other social networking sites," said Cocks.